Native New Yorker, mom and entrepreneur extraordinaire, Joey Wölffer has a recognizable last name known by many wine lovers. As co-owner of Wölffer Estate Vineyard, Wölffer Estate Stables and Wölffer Kitchen, Joey has sustained a family legacy while introducing innovation that continues to set Wölffer businesses and products apart. Her eponymous brand, Joey Wölffer, flexes her fashion expertise with national clothing shops and concept store pop-ups across the US.
Drawn to Joey’s inviting nature and laid-back personality, Rondel founder Lindsey and initially bonded with Joey over shared passions and interests, including a love of horses, a flair for style and many mutual friends. The duo continues to inspire and be inspired by each other – even co-hosting a successful Hamptons trunk show together! Join us as we sit down for a little Table Talk with Joey Wölffer.
My first entrepreneurial experience was…
Starting my own line of earrings the summer I graduated college! I did trunk shows in my mom’s backyard.
The people seated at my rond table are…
My sister, Georgie, my brother and business partner, Marc, my best friend (and CEO and founder of Maven), Kate Ryder, my newest and closest friend (and jewelry designer) Sara Beltran, my kids, Nell and Evie, and my husband, Max Rohn.
I am inspired by…
Resilient women who bounce back after heartache, motherhood, tragedy, disappointment and the like, and continue to recreate themselves whether in work or in life! I know many of these women, and I am permanently in awe of them.
My go-to Wölffer wine right now is…
Summer in a Bottle Rosé.
I launched Joey Wölffer because…
I have always dreamed of having my own brand. When I went out on my own, after working in the corporate world, I knew it was my time. I wanted to start a business that brought exciting pieces from all over the world directly to the customer! I started my truck in 2010, which literally delivered goods all over the Hamptons and the City in a potato chip delivery truck come high end boutique!
One way I’ve had to pivot my businesses in current times is…
Focusing a lot on Instagram and our online presence! I have also had to be flexible and accept change as it comes. I closed my Palm Beach Store, because times were so uncertain. It was a painful but necessary move, and I have never looked back!
When there’s down time, you’ll find me…
Riding horses and competing!
The first thing I do when I wake up is… and the last thing I do before bed is…
The first thing I do when I wake up is snuggle my kids and go directly to the coffee machine. The last thing I do before bed is check every lock in the house and the pool gate (insert eyeball as my OCD drives me crazy!).
If I were a wine, I’d be…
A sparkling rosé!
This summer, I am all about…
Working hard and spending as much time with my family as possible. I take nothing for granted during these crazy times!
Something about me you may not know is…
I am terrified of fish and sharks. I have an active imagination and have to swim quickly in the ocean! I am a child of the 80’s and JAWS really messed me up!
My mantra is…
Life doesn’t get easier or more forgiving. We get stronger and more resilient!
A family pass-down I cherish the most is…
A beautiful wine opener that my dad used in his kitchen all of my childhood.
My story, my style in a word…
Spirited.
The Rondel piece that speaks to me…
I love the Sun Burst Medallion Charm. It feels so happy and hopeful to me. I love expressing myself through my accessories and clothes!
