Our Brand - Rondel

Our Brand

What is Rondel?

Established in 2020, Rondel is a contemporary fine jewelry collection featuring 18 karat gold necklaces and bracelets in a matte finish, adorned with hand-drawn charms and lockets handcrafted in Europe and designed in New York City by founder
Lindsey Julia Boyd.

Get Personal

Built on the pillars of authenticity and preservation, every part of Rondel is purposefully designed, including the experience itself. Rondel empowers people to share their journeys through jewelry – tangible storytelling on a chain. The line is fully customizable with options to build from scratch with a stunning selection of 18 karat gold charms, lockets and hand-rolled chains, or reimagine your own vintage piece using Rondel made functional accessories. No matter the method, the outcome is a new kind of heirloom – a tangible representation of the person who wears it.

Your Story, Your Style

Rondel is reviving the lost art of preserving memories, personal journeys and identity through heirloom-inspired jewelry with a modern twist to fit any person’s style.

Inspired

Inspired by her grandmother’s charm bracelet and moved by the way it portrayed a life’s journey; Lindsey has thoughtfully shaped every element to hold meaning and intention. Rondel’s core value of creating bonds through the sharing of narratives and our true selves is reflected in everything from jewelry to packaging. Each necklace or bracelet is a beautiful form of self-expression, while the logo is a manifestation of connection and heritage. The Rondel camo pattern is an artful combination of shapes from Lindsey’s grandmother’s original charm bracelet. A horse and cow represent the family’s upstate New York farm, a heart signifies a milestone anniversary, an evil eye symbolizes good luck and a round oval shape denotes a locket that once held an important photo. The resulting print reveals her story within the design.

About Our Brand

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